Short, concise description of the idea
With every new user, an standard email sent to help you get started.
Full description of the idea
After every added account, an email could be sent to further explain the processes and available features of the site, in more detail and more easily accesible than rummaging through the site.
An ordered list of benefits
An ordered list of problems/issues involved
An organized list, or a few short paragraphs detailing suggestions for implementation