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In addition it should be able to recognize when a journal entry belongs to a paid account or community or when the viewer is a logged-in paid user and not add affiliate codes in those instances. I'm less tied to this part of the idea, personally. I don't feel that LiveJournal adding a code into a link on my journal is advertising as such but I do recognize that there are many people who feel quite strongly about it so I thought I'd throw it into the conversation.
- Changing the HTML cleaner could add to the load time of journals or other unforeseen problems.
- The use of the third party has probably greatly simplified the process of collecting affiliate rewards or setting up affiliate relationships. It's possible that moving away from the third party may entail losing the affiliate relationship with many smaller online retailers.